Crisco TV Commercial 02 "Mom, Don't!" ~ 1965 Procter & Gamble

more at http://quickfound.net/

Aw, Mom, don't use that old Crisco-- use NEW Crisco cooking oil. 40% less splatter! Less oily taste! FRY HOTTER!

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Crisco

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Crisco is a brand of shortening produced by The J.M. Smucker Company popular in the United States. Introduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil (cottonseed). Additional products marketed by Smucker under the Crisco brand include a cooking spray, various olive oils, and other cooking oils, including canola, corn, peanut, olive, sunflower, and blended oils...

History

Hydrogenation of organic substances in gas form was discovered by Paul Sabatier in the late 19th century, and hydrogenation while in liquid form was patented by Wilhelm Normann in 1903. Procter & Gamble's business manager, John Burchenal, was contacted by and hired chemist Edwin C. Kayser, former chemist for Joseph Crosfield and Sons (who had acquired Normann's patent so as to produce soap), who patented two processes to hydrogenate cottonseed oil, which ensures the fat remains solid at normal storage temperatures. Their initial intent was to completely harden oils for use as raw material for making soap. After rejecting the names "Krispo" and "Cryst" (the latter for obvious religious connotations), the product was eventually called Crisco, a modification of the phrase "crystallized cottonseed oil".

Further success came from the marketing technique of giving away free cookbooks in which every recipe called for Crisco. Crisco vegetable oil was introduced in 1960. In 1976, Procter & Gamble introduced sunflower oil under the trade name Puritan Oil, which was marketed as a lower-cholesterol alternative. In 1988, Puritan Oil became 100% canola oil.

Procter & Gamble divested the Crisco (oil and shortening) brand (along with Jif peanut butter) in a spinoff to their stockholders, followed by an immediate merger with the J. M. Smucker Co. in 2002.

Changes in fat content

In April 2004, Smucker introduced "Crisco Zero Grams Trans Fat Per Serving All-Vegetable Shortening", which contained fully hydrogenated palm oil blended with liquid vegetable oils to yield a shortening much like the original Crisco. From January 24, 2007, all Crisco shortening products were reformulated to contain less than one gram of trans fat per serving; the separately marketed trans fat-free version introduced in 2004 was consequently discontinued. As of 2012, Crisco consists of a blend of soybean oil, fully hydrogenated palm oil, and partially hydrogenated palm and soybean oils. According to the product information label, one 12-g serving of Crisco contains 3 g of saturated fat, 0 g of trans fat, 6 g of polyunsaturated fat, and 2.5 g of monounsaturated fat. This reformulated Crisco is claimed to have the same cooking properties and flavor as the original version of the product.

According to the FDA, "Food manufacturers are allowed to list amounts of trans fat with less than 0.5 gram (1/2 g) per serving as 0 (zero) on the Nutrition Facts panel."

Some nutritionists argue that while the formula has been changed to remove the trans fatty acids, the fully hydrogenated oil used to replace them may not be good for health. Crisco and similar low-trans fat products are formed by the interesterification of a mixture of fully hydrogenated oils and partially hydrogenated oils. The composition of the resultant triglycerides is random, and may contain combinations of fatty acids not commonly found in nature. A recent study showed that interesterified fat increased volunteers' blood sugar by 20%, while simultaneously lowering the body's HDL cholesterol...