Rebrand Update - How to make black and yellow not ugly?
Added 2023-06-24 21:49:16 +0000 UTCHello fellow investors of DSG,
A big question you guys have always been asking is "When do we get merch?" and before we can start heavily looking into merch - we first have to nail down our rebrand colors - BECAUSE if your logo is a certain color, a lot of your apparel will kinda revolve around those colors.
Since DSG builds off the Disguised Toast brand - which has been traditionally in the yellow x black color palette, naturally we want to lean into it a little.
UNFORTUNATELY - black and yellow is one of the ugliest color combos around if its not done right. Most times it is just too contrasty - which is why so much warning signs or traffic danger posts are colored Yellow and Black. Same with the BEE, nature made them black and yellow for a reason - because it catches your attention.
It has been attempted many times by esports teams - Dignitas being the big one in NA that goes hard on the bright yellow, as wells the Pittsburgh Knights from the Valorant scene. I wouldn't say I'm a big fan of either. Over in Asia we see both GenG and RNG try a very muted brown/gold to give it a more classy look but it becomes a little too tame in my opinion.
Here are some of the possible palettes proposed to us by the creative agency we're working with!
Curious as to what you all think!
- Toast
Comments
bumblebee from transformers is black and yellow and it's not ugly ;)
Tomodachi
2023-07-28 05:10:03 +0000 UTCI'd suggest we lean on gold+black and dark shade of navy
Nerflix
2023-07-11 07:18:57 +0000 UTCYellow Gold is great. I prefer the primary color being black and the supporting color being the yellow, as apposed to vice versa, but I like it regardless!!
Burpski
2023-07-01 21:53:48 +0000 UTCTrue Gold is a bit too muted, so I’d go for True Yellow for a more fun color scheme, and Yellow Gold for something more classy and professional. Blue + Yellow strays a bit far from DSG’s branding, and are an even more difficult color combo to work with (in my opinion).
andreggvil
2023-07-01 07:52:49 +0000 UTCYellow gold is cleannnn
2023-06-29 17:05:34 +0000 UTCpersonally I think generally black and Yellow just doesnt look good. But if I had to choose one it would be True Gold.
Benjamin Schunck
2023-06-29 12:37:17 +0000 UTCYellow Gold looks great
MRBrightside
2023-06-29 11:58:53 +0000 UTCI prefer true yellow or yellow gold as well! As nice as blue + yellow is, I think it strays a bit far from Toast's colours (and being honest, I only found out about/started supporting DSG off of following Toast)
2023-06-28 18:01:51 +0000 UTCJust stay far away from yellow blue and I am happy.
2023-06-28 02:46:20 +0000 UTCMaybe a paler yellow could work - not leaning into gold, but moreso pastel? It'd lower the contrast between the black, and retain the bright and friendly vibe. And instead of a true black - maybe a dark grey.
2023-06-28 00:09:15 +0000 UTCI personally like true gold or yellow gold.
Cesar
2023-06-27 21:51:27 +0000 UTC
