The Kulture Study: WJSN 'Bloom hour' MV
Added 2026-02-27 03:01:11 +0000 UTC
Comments
BORING?! Ugh these kids…
Jet
2026-02-27 17:30:13 +0000 UTCLoved the song, wish there was more. On semi related subject. We will be seeing more of Yeonjung this year. The I.O.I reunion is in May and Swing Ent is giving them an album, a Seoul concert and an Asia tour.
duster8up
2026-02-27 14:40:50 +0000 UTCI got a similiar vibe as you did PD, it sounds and feels like a more modern version of their signature sound. It's giving me a lot of 3rd gen nostalgia. Which is why I got so mad, when I saw a lot of new gen fans shit on Bloom Hour on X & Tiktok calling it boring and what not. I think the core audience for this were Ujungs/long time WJSN listeners anyways and they all seemed to love it so that's all that counts. But yeah definitely looks like a goodbye type of song & MV which is such a shame given how talented this group is.
Sascha
2026-02-27 08:52:38 +0000 UTCplease check out their It's Live performance & Killing Voice
Sascha
2026-02-27 08:38:12 +0000 UTCYay! I have been waiting for this! Thank you so much for this reaction, PD. I am so glad you liked the song and that you hear what we hear! 😍 As an Ujung, I have so many thoughts, but you honestly said everything most of us have been feeling! The song is so good. It's a very Exy style composition! I can't believe some people are saying its lacking the WJSN flair and that it sounds just like any typical anniversary song. I mean, that is exactly what it is meant to be, right? 🤷♀️ It is supposed to feel nostalgic, emotional, and celebratory. To me, the sound is so core WJSN. Cosmic and ethereal, only now more mature. The best part is that it still has that signature WJSN explosive outro! This comeback has given Ujungs very mixed feelings. We are genuinely happy to see them back, but it is so frustrating to see how their company is treating them. It almost feels like this release was given just for the sake of it. They are not even going on music shows! But I guess we'll take what we can get. I just really wish they had included Luda and Dawon on this too. Luda especially has said she wanted to celebrate with the group. If this really is goodbye, that would at least give us proper closure. But I really, really hope that's not the case and that we get more music from them in the future 🤞
iujungwav
2026-02-27 07:52:23 +0000 UTCIt makes me happy and sad to have this 🤧 I understand logistically how hard it is to pull everyone together and appreciate the small bits of content — I just know the girls want more than anything for this to work, they should be proud for the hard years of work they put in, I’m still in love with all their discography after all these years; I hope they will get to be like lovelyz or Kara and get to have reunion concerts down the line THEY STILL HAVE SO MUCH MORE TO GIVE WE HAVE BARELY SCRATCHED THE SURFACE OF THEIR TALENT 😭
Liv
2026-02-27 07:14:24 +0000 UTCand yeah....Starship doesn't have the capability to support THREE girl groups. WJSN is such a frustrating group (not from the members themselves but from the label) that Starship had THESE girls and really fumbled their entire tenure
Edward Lee
2026-02-27 05:52:44 +0000 UTCa few thoughts...... -this is giving its so emotional and you probably wont see us again for 5 years -it took 8 years to not shove Bona/Seola/Yeonjung in our faces and actually highlight everyone else -no exy rap? -just happy to actually see yeoreum SING -this is why kpop should stop going younger and younger......they are women now and there's a maturity and confidence and ease to this song
Edward Lee
2026-02-27 05:49:01 +0000 UTCIve listened to WJSN over the years since Ive gotten into Kpop and while I would say they are one of my fave groups I don't think I've ever considered myself a UJUNG. That being said Ive been needing this comeback as much as UJUNG. Instantly my SOTY (so far) at first listen and ngl, seeing them in the MV with this amazing song, I got a little teary eyed. I haven't finished the reaction, so you may have said it, but I hope you react to as much WJSN content as possible. The Its Live is really fun. IDK I guess Im a UJUNG now lol. I hope this opens the door for more comebacks, for the subunits as well. I need more WJSN: The Black and EXY.
Artist37
2026-02-27 03:47:41 +0000 UTCits a win for me i was waiting for this i am inlove with this release
ashley
2026-02-27 03:04:56 +0000 UTCoop posted early--
Jet
2026-02-27 03:01:23 +0000 UTC
