Things like that inspire humility and appreciation, both reflective in my life and admiration for Japan's simple yet earnest gestures of reciprocation - insofar as aware. It seems to highlight their culture in a very positive light whilst inviting contemplation for other societes.
I musn't allow romanticizing to replace reality, as there are aspects of disagreement there, here, and every society essentially. Though I am convinced Japan succeeded in this regard, imparting infectious humility, which other parts of the world I dare suggest need more of.
All that stated, a company is who all comprise it rather than a single person with the financial assets, and that more so seems necessary to be thoroughly understood and appreciated the world over ^^;