(ARTICLE) Lessons Online & Digital Creators Can Learn From Studying Mr Beast’s YouTube Channel

One of my favourite online creators

His Youtube videos have nothing to do with his success.

Take these lessons and change your financial future.

Every year he spends $48 million to make Youtube videos.

In the last 28 days his videos have gained more than 700M views.

That is larger than the population of the US, Brazil, Russia, and Japan.

The audience retention rate on his videos is 70%.

People are statistically addicted to his content.

“I’d rather be poor than do anything besides YouTube”

Mr Beast’s critics say:

“he got lucky.”

“He started on Youtube when you could build an audience.”

His first video went live as a teenager.

He has been making videos for a total of 9 years

For the first five years he uploaded videos to Youtube, he got hardly any views.

His breakout success happened in 2017 when he made a weird video of him counting to 100,000.

He had to wait for 6 years before he “blew up”

Success isn’t an accident.

The average person wants success too fast.

People want to be successful yesterday.

A Patreon member messaged me this the other day.

It’s been 1 month since they started a business

Mr Beast had no problems reaching hardly anyone in his first few years.

The difference is your money mindset.

Mr Beast was happy to be poor and make Youtube videos.

The goal of making money is the worst reason to be creative.

You’ll give up when you create solely for money because the money isn’t going to come as fast you expect.

If you can wait five years for traction then you’ll be a future Beast.

He has put everything he has on the line and continues to do so today.

A lot of people who get into making money online are doing it for selfish reasons

Hard work isn’t a unicorn fantasy

People hate when you mention success and hard work.

They get angry.

Sorry.

Nothing worth achieving comes quickly.

I woke up, I studied Youtube, I studied videos, I studied filmmaking, I went to bed and that was my life

— Mr Beast

Mr Beast’s financial mindset was if he worked at his craft for long enough, eventually, something would stick.

Who knew a video of counting to 100,000 would be the video that changed Mr Beast’s life.

Mr Beast was fully immersed in making videos. He didn’t dabble. Youtube became an obsession.

When you’re possessed by your goal you’ll do anything.

Find a dream that fits you then work your ass off at it.

As you work at this dream you’ll look possessed in the eyes of others.

You won’t feel possessed though.

“I only want money so I can make better videos. I just want to make the best videos on the planet.”

— Mr Beast

Mr Beast wants to make the best videos on the internet because he’s a secret philanthropist in the making.

He thinks the best videos he can make will help a lot of people.

That’s why he plays the Youtube game and makes every company in America look stupid at content generation and marketing.

When you focus on how your work helps people, it’s a powerful inspiration that makes money motivation seem ridiculous.

From giving homes away for $1, to paying medical bills of the needy, to bankrolling homeless shelters — Mr Beast makes the best videos so he can collect the most money from Youtube ads and brand sponsors to fund his real passion: giving.

Quality over quantity

He only releases 1–2 videos a month.

He believes quality will make his mission stronger, rather than bulk uploading videos to Youtube to collect a paycheck from mindless adverts.

Mr Beast can’t predict whether a video will make money and create a profit after production expenses, either.

He doesn’t care because profit isn’t his goal.

Many of his videos lose money. A small few make money which covers the losses of the unpopular videos.

The videos aren’t random either.

Everything is pre-planned.

The whole narrative is thought out.

The videos are highly edited and keep a viewer’s attention right up until the last few seconds.

Which helps with watch time which increases the amount of money he makes per video.

Be the Picasso of your own creative work by focusing on quality.

Reinvest, Reinvest, Reinvest

Mr Beast spends $48 million a year on the creation of his Youtube videos.

He could make huge profits from Youtube and then ride off into the sunset.

He doesn’t do that.

Like a good stock or crypto investor, Mr Beast lets his earnings compound by reinvesting them.

It’s very easy to make a tonne of money and then withdraw it to buy a Lambo. Don’t.

Treat your work like an investor.

That’s how you make unlikely returns that look impossible to your critics.

Closing Thoughts

If your goal is to blow up on Youtube or social media to make a sh*t-ton of money, then you’re going to be bitterly disappointed.

1) Videos that are selfish perform poorly

2) Real success is doing work you’d happily be poor to do for the rest of your life because you love it.

3) You probably won’t make any money in your first two years…. Even if you are consistently posting great content

Mr Beast’s videos get more views than the Olympics or a Hollywood movie because the meaning behind his work acts like an invisible magnet.

People love his videos yet, like me, they don’t quite know why. That’s what happens when your money beliefs are selfless.

Mr Beasts YouTube Channel: https://youtube.com/c/MrBeast6000

Till next time