Technical Post - Lock and Key Logo
Added 2021-03-06 16:41:13 +0000 UTCMeowdy everyone, it's adi! Hope you're having a good month. Time is fake! I can't believe it's already been a year since we announced Lock and Key. Looking back, I realized I never talked about the development of the logo (which I am very proud of), so I decided to write this up to celebrate the anniversary.
The original info I got from our director was this:
The main things I looked at for inspiration was Aikatsu, Sailor Moon, Puella Magi, a little bit of Utena and Precure.
My first drafts!
Based on feedback, I focused on B, F and G.
C was what the team decided on, so it was time for me to move onto colour!
I wanted to shift the elements around a little bit so it would be more horizontal than a square shaped logo (if that makes any sense). I learned from the TWA and HOTW logo that tall logos are really difficult to place on things!
I kept shifting stuff around, adding sparkles, and then I punched up the saturation and got my final draft!
After this, it was just a lot of cleanup work!
My experience was 'hand-writing text is painful'.
Applying little details like a noise texture, giving shine to the lock.
A bit more fiddling, and I was done!
I worked pretty hard on the logo, and I hope you all like it!
-adi
Comments
Aw, thanks so much! It makes me very happy to know people go back and read our older posts too :) - adi
Studio Élan
2021-08-04 10:17:54 +0000 UTCI’m new here so a bit late on the comment, but I love the logo. The design and those colours are very pleasing to the eye ^^
TotallyNotAnAlien
2021-08-04 06:34:18 +0000 UTCtime is fake! it's really cool to see the initial designs and which ones were picked to be worked further. i really like how the final logo came out! *hand-writing text is painful...*
Kiri
2021-03-06 21:25:36 +0000 UTC
