I've made this post because there's been so many people in this community that seem to complicate the process by adding all these unnecessary techniques that only defeat the purpose of subliminal. Subliminals are affirmations played at a frequency below the conscious threshold.
They play at a frequency of 17500 Hz so that you cannot consciously interfere and reject what they suggest. Instead, they go straight to your subconscious mind, which is not very logical and only says "yes" to anything it repetitively hears. Subliminals are similar to listening to a song unconsciously. If you're not consciously focused on those lyrics, then they're going to your subconscious and can negatively or positively influence you since it's bypassing conscious awareness. The purpose of a subliminal is to reprogram your subconscious beliefs with the ones you do want. This means if you want to love yourself but suffer from negative beliefs such as "I'm not good enough" "I'm so ugly" "I'm not worthy" "I'm not valid" "I hate myself" then you can change them to positive by using a subliminaI that has affirmations that counter those: "I'm good enough" "I'm so beautiful/handsome" "I'm worthy" "I'm valid" "I love myself.
Now, how does this work? Many say this works through the law of assumption, but realistically, it works through the illusory truth effect. The illusory truth effect describes how, when we hear the same false information repeatedly, we often come to believe it is true. The reason why it is so effective is that we all have a tendency to believe something is true after being exposed to it multiple times. Repetition can persuade us to believe information we know is false in the first place. If a lie is repeated often enough, it becomes a quasi-truth, and if such a truth is repeated often enough, it becomes a belief. Now, why does this matter? Because your subconscious beliefs manifest.
This means with repetition of the same affirmations (subliminal), you're reprogramming your subconscious mind into believing the affirmations are true, becoming a belief, which will reflect in your reality. There have been many people on here who believe you need to take action, that's not true because 95% of our behavior is influenced by our beliefs, meaning if we get those affirmations from the subconscious, then our behavior will be influenced, which means action will be automatic.
People from the LOA community have come across Subliminals and spread misinformation such as "if you believe it won't work, then it won't," "you can block unwanted affirmations," which are both untrue and only contradict the purpose of subliminals. Your subconscious mind is NOT logical; it doesn't know what's true and false, which is why many people (including myself) have gotten results despite doubting the process and having a negative mindset. The reason why subliminals work without belief is that our subconscious mind absorbs things we're not consciously aware of. You cannot block unwanted affirmations from entering your subconscious because subliminals bypass conscious awareness; this is so you can't block out the things that you do want to believe.
If we were able to block affirmations, then we wouldn't be using subliminals in the first place. Your subconscious doesn't know what you want and don't want because we have good and bad beliefs. It only accepts whatever it hears consistently, which brings me to my next point: repetition of affirmations. The number one most important mistake people make when coming across subliminals is this. They make playlists with over 10+ subliminals and expect fast results. This is not how your subconscious mind works; it needs repetition in order to accept something to be true. Having too many subliminals counters the conception of repetition because you're not giving it enough time to accept the affirmations that you'd normally hear in the first subliminal due to constant switching of affirmations (subliminal).
subconscious mind protects itself from change. It didn't take a week or two to create those beliefs you have at this time. Many people preach about this concept being a "limiting belief" and that you can get results in one listen if you believe you do, which is wishful thinking. Almost all of the people who I've come across who say that usually end up losing their results. The reason why their results fade is that the affirmations haven't been impressed by their subconscious. Instead, they get temporary results from a placebo because they believed they had their results and not the belief of affirmations. Your subconscious is the habitual mind. if it were possible to change our beliefs in an instant, then we'd be doomed with that concept because everything around us is a reflection of our beliefs. Luckily, our subconscious mind doesn't work like that; it needs time to accept something. Now you may be asking, what is the best method to use a Subliminal then? Well, since we now know it's all about repetition and our subconscious accepts anything it's thrown at consistently, then the best route would be to pick/make a Subliminal with affirmations that you want to believe are true, and listen to it consistently for at least 30 days.
The primary reason why it's recommended to listen for 30 days is that it takes at least 21 days to form a new habit (belief). Since we’re listening consistently for 30 days, it may not even take 21 days to start seeing results, depending on how deeply rooted those beliefs you want to change are. A belief is a thought you keep thinking consistently. To reprogram your subconscious into believing a thought, you would need to repeat that thought over and over. One subliminal for 30 days allows your subconscious to accept the affirmations much more efficiently due to repetition of the same affirmations. Once an affirmation is accepted, it'll become a belief which your conscious mind will generate thoughts from and be reflected into your life to prove it's true.