Hi Fran. You didn't mention the $16 billion. What does that represent? The additional sales of products reviewed or recommended by the influencers? Or the advertising and viewing revenue YouTube and their ilk get.. or probably the combination of both. Seems a decent chunk of money to be whisked into the economy from the folk of one city.
MR on Patreon
2023-03-25 10:45:29 +0000 UTC
My theory as to why the Franklin Institute has any interest in "influencers": a desperate attempt to maintain relevance.