As much as anything, advertising occupies a huge amount of my time. It's not enough to just shoot a short film. No one will watch it unless you do a teaser, then a trailer, then advertise your brand. For every one short film I shoot I probably edit/shoot a half dozen commercials, teasers, et al.
And you've got to keep it fresh. After a few weeks, no one's watching the old commercials.
In that vein, here is the latest...