May LR Preset: Fuji FURUI 400

Hello! I hope you've all had a decent May! <3

Mine was pretty cool. Started with meeting a couple old friends and then had mostly a lot of work to do throughout the month. I was working on the videos of course, but also on the short film I shot back in February. I finally began editing and have made some progress, but I'm far from finished... maybe around 45%. However I now have different work that is more pressing, so I'm afraid this is still going to take a while.

Also I'm so happy that the video in collaboration with Thypoch was finally released. As you might have noticed in the video, it was shot in Winter, in fact back in January. Thypoch had a couple delays with their release so I had this finished video sitting around unpublished for a while haha :D

Also, on a random note from my personal life, I signed up to a gym. I never felt attracted to that type of exercise, but I've been wanting to try it to build up more strength and not only move my body in running/walking based sports such as hiking. To my surprise I've been really enjoying it. At first I thought I'd go twice a week, but currently I've been going every second day. Let's see if this is just beginner's-enthusiasm or a sustainable addition to my lifestyle.

Anyway, enough May-throwbacking, let's talk about this month's Preset. I made a film (-simulation) for fun haha, it's called Fuji FURUI 400. Slightly stronger grain, like a 400 ISO film, lot's of green, more than Fuji themselves actually have.

"Furui" is the Japanese word for "old" by the way. It's a green hued, old and almost expired feeling look - perfect for anyone looking for a slightly lofi or analogue aesthetic. I've found that it best works on urban photographs shot in rather soft lighting, such as the light you get on a cloudy day. However as you can see in the previews, I have tested it on sunnier photos and even some landscapes and it still works pretty well I find.

It begins to struggle however, when you apply the preset to high-contrast scenes and skin tones. Skin tones will certainly not stay true-to-life with this preset, however with a little bit of tint-correction they can look alright actually.

So, as always, please make minor adjustments to your edit after applying the preset. I've always added mine as a little note next to each preview.

If you have any questions, feel free to leave a comment or write me a message via Patreon's DMs.

Wishing you a lovely weekend! <3

Teo